HOW TO ESTIMATE THE AMOUNT OF IMPORTANT CHARACTERISTICS MISSING IN A CONSUMERS SAMPLE BY USING BAYESIAN ESTIMATORS

Consumers surveys are conducted very often by many companies with the main objective of obtaining information about the opinions the consumers have about a specific prototype, product or service. In many situations the goal is to identify the characteristics that are considered important by the cons...

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Bibliographic Details
Main Author: Sueli A. Mingoti
Format: Article
Language:English
Published: Sociedade Brasileira de Pesquisa Operacional 2001-06-01
Series:Pesquisa Operacional
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-74382001000100003

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