Sales plan generation problem on TV broadcasting
Major advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currently is to address optimization p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Balikesir University
2016-07-01
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| Series: | An International Journal of Optimization and Control: Theories & Applications |
| Subjects: | |
| Online Access: | http://ijocta.balikesir.edu.tr/index.php/files/article/view/286 |