Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas
In Indonesia, there is a growing trend to open businesses through social media, especially by women. There are many reasons that account for this trend, the main reason being the flexibility that it affords businesses, allowing transactions to be done from anywhere, including one’s own home. This pa...
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2013-08-01
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doaj-9d8501cbeee144819ed755dc504082352020-11-25T02:28:09ZengThe International Academic ForumIAFOR Journal of Media, Communication & Film2187-06672187-06672013-08-0111779010.22492/ijmcf.1.1.06Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban AreasEzmieralda Melissa0Anis Hamidati1Muninggar Sri Hamidati2Swiss German University, IndonesiaSwiss German University, IndonesiaSwiss German University, IndonesiaIn Indonesia, there is a growing trend to open businesses through social media, especially by women. There are many reasons that account for this trend, the main reason being the flexibility that it affords businesses, allowing transactions to be done from anywhere, including one’s own home. This paper argues that online business has great potential in empowering women by assisting them to become entrepreneurs. Online businesses can also be seen as a solution to the dilemma faced by women who must manage and balance their career and family life. Ultimately, social media entrepreneurship works well for women in Indonesia due to its unique characteristics that include: mobility and flexibility, social capital gained through social media interactions, the unequal distribution of products in Indonesian cities, the lack of time on the part of customers to visit physical shops and the confidence and satisfaction experienced by women as a result of this enterprise.https://iafor.org/journal/iafor-journal-of-media-communication-and-film/volume-1-issue-1/article-6/Indonesiasocial mediaInternetentrepreneurshipgenderdevelopment |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ezmieralda Melissa Anis Hamidati Muninggar Sri Hamidati |
spellingShingle |
Ezmieralda Melissa Anis Hamidati Muninggar Sri Hamidati Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas IAFOR Journal of Media, Communication & Film Indonesia social media Internet entrepreneurship gender development |
author_facet |
Ezmieralda Melissa Anis Hamidati Muninggar Sri Hamidati |
author_sort |
Ezmieralda Melissa |
title |
Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas |
title_short |
Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas |
title_full |
Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas |
title_fullStr |
Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas |
title_full_unstemmed |
Social Media Empowerment: How Social Media Helps to Boost Women Entrepreneurship in Indonesian Urban Areas |
title_sort |
social media empowerment: how social media helps to boost women entrepreneurship in indonesian urban areas |
publisher |
The International Academic Forum |
series |
IAFOR Journal of Media, Communication & Film |
issn |
2187-0667 2187-0667 |
publishDate |
2013-08-01 |
description |
In Indonesia, there is a growing trend to open businesses through social media, especially by women. There are many reasons that account for this trend, the main reason being the flexibility that it affords businesses, allowing transactions to be done from anywhere, including one’s own home. This paper argues that online business has great potential in empowering women by assisting them to become entrepreneurs. Online businesses can also be seen as a solution to the dilemma faced by women who must manage and balance their career and family life. Ultimately, social media entrepreneurship works well for women in Indonesia due to its unique characteristics that include: mobility and flexibility, social capital gained through social media interactions, the unequal distribution of products in Indonesian cities, the lack of time on the part of customers to visit physical shops and the confidence and satisfaction experienced by women as a result of this enterprise. |
topic |
Indonesia social media Internet entrepreneurship gender development |
url |
https://iafor.org/journal/iafor-journal-of-media-communication-and-film/volume-1-issue-1/article-6/ |
work_keys_str_mv |
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