Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain

Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain

Risk-averse suppliers’ optimal pricing strategies in two-stage supply chains under competitive environment are discussed. The suppliers in this paper focus more on losses as compared to profits, and they care their long-term relationship with their customers. We introduce for the suppliers a loss f...

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Main Authors: Rui Shen, Zhiqing Meng, Xinsheng Xu, Min Jiang
Format: Article
Language:English
Published: Hindawi Limited 2013-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2013/937141
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spelling doaj-9d91086686344f95874aa6dba2bc55942020-11-24T21:00:03ZengHindawi LimitedDiscrete Dynamics in Nature and Society1026-02261607-887X2013-01-01201310.1155/2013/937141937141Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply ChainRui Shen0Zhiqing Meng1Xinsheng Xu2Min Jiang3College of Economics and Management, Zhejiang University of Technology, Hangzhou, Zhejiang 310032, ChinaCollege of Economics and Management, Zhejiang University of Technology, Hangzhou, Zhejiang 310032, ChinaCollege of Economics and Management, Zhejiang University of Technology, Hangzhou, Zhejiang 310032, ChinaCollege of Economics and Management, Zhejiang University of Technology, Hangzhou, Zhejiang 310032, ChinaRisk-averse suppliers’ optimal pricing strategies in two-stage supply chains under competitive environment are discussed. The suppliers in this paper focus more on losses as compared to profits, and they care their long-term relationship with their customers. We introduce for the suppliers a loss function, which covers both current loss and future loss. The optimal wholesale price is solved under situations of risk neutral, risk averse, and a combination of minimizing loss and controlling risk, respectively. Besides, some properties of and relations among these optimal wholesale prices are given as well. A numerical example is given to illustrate the performance of the proposed method.http://dx.doi.org/10.1155/2013/937141
collection DOAJ
language English
format Article
sources DOAJ
author Rui Shen
Zhiqing Meng
Xinsheng Xu
Min Jiang
spellingShingle Rui Shen
Zhiqing Meng
Xinsheng Xu
Min Jiang
Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain
Discrete Dynamics in Nature and Society
author_facet Rui Shen
Zhiqing Meng
Xinsheng Xu
Min Jiang
author_sort Rui Shen
title Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain
title_short Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain
title_full Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain
title_fullStr Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain
title_full_unstemmed Risk-Averse Suppliers’ Optimal Pricing Strategies in a Two-Stage Supply Chain
title_sort risk-averse suppliers’ optimal pricing strategies in a two-stage supply chain
publisher Hindawi Limited
series Discrete Dynamics in Nature and Society
issn 1026-0226
1607-887X
publishDate 2013-01-01
description Risk-averse suppliers’ optimal pricing strategies in two-stage supply chains under competitive environment are discussed. The suppliers in this paper focus more on losses as compared to profits, and they care their long-term relationship with their customers. We introduce for the suppliers a loss function, which covers both current loss and future loss. The optimal wholesale price is solved under situations of risk neutral, risk averse, and a combination of minimizing loss and controlling risk, respectively. Besides, some properties of and relations among these optimal wholesale prices are given as well. A numerical example is given to illustrate the performance of the proposed method.
url http://dx.doi.org/10.1155/2013/937141
work_keys_str_mv AT ruishen riskaversesuppliersoptimalpricingstrategiesinatwostagesupplychain
AT zhiqingmeng riskaversesuppliersoptimalpricingstrategiesinatwostagesupplychain
AT xinshengxu riskaversesuppliersoptimalpricingstrategiesinatwostagesupplychain
AT minjiang riskaversesuppliersoptimalpricingstrategiesinatwostagesupplychain
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