Innovation in logistics outsourcing relationship – in the search of customer satisfaction
Background: Nowadays LSPs face an increasingly competitive environment in which a strategy to focus on existing customers by satisfying and sustaining them has been proved to be more successful than trying to get the small share of customers that have not yet outsourced any logistics activities. To...
Main Authors: | Marzenna Cichosz, Thomas J. Goldsby, A.Michael Knemeyer, Daniel F. Taylor |
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Format: | Article |
Language: | English |
Published: |
Poznań School of Logistics
2017-06-01
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Series: | LogForum |
Subjects: | |
Online Access: | http://www.logforum.net/vol13/issue2/no8/13_2_8_17.pdf |
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