Developing a new assessment fuzzy model by focusing on improving the reliability of customers’ individual verbal judgment (An Internet Banking case study)
Today, the use of survey-based fuzzy assessment models is very common. Most developed methods, had rarely attended to the reliability of survey participants’ opinions. This paper proposed a new fuzzy multi-criteria evaluation model for improving the reliability of individual’s opinion (verbal judgme...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60906_0fe8d0cda79dd61878b8b7df702bf036.pdf |