APPROACHING MODEL OF THE STRATEGIC MANAGEMENT PROCESS OF THE COMPANY

• Main Authors: Puiu GRADINARU, Doruleț GRADINARU
• Format: Article
• Language: English
• Published: Publishing house of University of Pitesti, Romania 2018-12-01
• Series: Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice
• Subjects: Strategic analysis; GINI indicator; SWOT analysis; MARKOV chains; PORTER Model; Evaluation of the strategy; Self-regulating system
• Online Access: http://economic.upit.ro/RePEc/pdf/2018_3_13.pdf

Strategic management as a specific form of predictive leadership appeared as a natural reaction to accelerating changes and enhancing its effects. The success of the strategic management process is conditioned by the observance of the procedures, succession of the actions and their staging. The shared model is iterative which includes the following steps: strategic analysis, strategy formulation, implementation of the strategy, surveillance and evaluation of the strategy. This model meets some imperious requirements as harmonization and organic integration into a unitary concept of strategic management elements; effective involvement on all hierarchical levels of the managers into strategy formulation and implementing strategic plans; the possibility of making corrections and improvements during the implementation of the strategy. By approaching the strategic management process as a leading and self-regulating system, attempts were made in explaining the optimization of the system’s operation related to the environment, the self-regulation being an indispensable condition in ensuring the balance and the stability of the company system.