Future proofing of tourism entrepreneurship in Oman: challenges and prospects
Purpose - The purpose of this paper is to analyze the various factors that inhibit tourism student’s inclination toward tourism-related entrepreneurial activities in Oman. Design/methodology/approach - The study was conducted with 223 students of tourism studies who were selected on simple random sa...
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2016-12-01
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Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JWAM-06-2016-0008 |
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doaj-9ebf78f8bb8748b8b6f15f2fc59a47702020-11-24T21:59:58ZengEmerald PublishingJournal of Work-Applied Management2205-20622205-149X2016-12-0181799410.1108/JWAM-06-2016-0008588394Future proofing of tourism entrepreneurship in Oman: challenges and prospectsFirdouse Rahman Khan0Jayashree Krishnamurthy1Sohar University, Sohar, OmanOman Tourism College, Muscat, OmanPurpose - The purpose of this paper is to analyze the various factors that inhibit tourism student’s inclination toward tourism-related entrepreneurial activities in Oman. Design/methodology/approach - The study was conducted with 223 students of tourism studies who were selected on simple random sampling basis and were contacted through a well-defined questionnaire. Findings - The study reveals that the factors like non-discrimination of gender, promotion opportunities and physical working conditions play a crucial role in motivating students to take up tourism-related career. The empirical results also reveal that the high risk of accidents, non-tourism spouse preferences and Omani traditional values discourage tourism. Thus, a natural growth toward setting up of such tourism-related entrepreneurial activities is thwarted. Research limitations/implications - The study was restricted to undergraduate students of tourism studies in and around Muscat, Oman. The study could be extended to know the insight of the personnel involved in the entire tourism sector in Oman. Practical implications - The study demonstrates that there is a strong association between the motivating factors and the various reasons that encourage studying tourism. The main factors impeding entrepreneurship tourism are the insufficiency of capital, lack of awareness about the ongoing programmes as well as the lack of entrepreneurial skills. Social implications - There exists necessity for the government and the related sponsoring institutions to create an ecosystem that facilitates and encourages tourism entrepreneurs. This will in turn help in the process of diversifying Oman’s future economy toward tourism. Originality/value - Very few studies have examined the entrepreneurship tourism in Oman for sustainable development, and it is a first-hand study of its kind.https://www.emeraldinsight.com/doi/pdfplus/10.1108/JWAM-06-2016-0008Factors impeding tourism entrepreneurshipOmani tourism students’ perceptionsRole of tourism for sustainable economic development of OmanTourism entrepeneurship in OmanTourism in Oman |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Firdouse Rahman Khan Jayashree Krishnamurthy |
spellingShingle |
Firdouse Rahman Khan Jayashree Krishnamurthy Future proofing of tourism entrepreneurship in Oman: challenges and prospects Journal of Work-Applied Management Factors impeding tourism entrepreneurship Omani tourism students’ perceptions Role of tourism for sustainable economic development of Oman Tourism entrepeneurship in Oman Tourism in Oman |
author_facet |
Firdouse Rahman Khan Jayashree Krishnamurthy |
author_sort |
Firdouse Rahman Khan |
title |
Future proofing of tourism entrepreneurship in Oman: challenges and prospects |
title_short |
Future proofing of tourism entrepreneurship in Oman: challenges and prospects |
title_full |
Future proofing of tourism entrepreneurship in Oman: challenges and prospects |
title_fullStr |
Future proofing of tourism entrepreneurship in Oman: challenges and prospects |
title_full_unstemmed |
Future proofing of tourism entrepreneurship in Oman: challenges and prospects |
title_sort |
future proofing of tourism entrepreneurship in oman: challenges and prospects |
publisher |
Emerald Publishing |
series |
Journal of Work-Applied Management |
issn |
2205-2062 2205-149X |
publishDate |
2016-12-01 |
description |
Purpose - The purpose of this paper is to analyze the various factors that inhibit tourism student’s inclination toward tourism-related entrepreneurial activities in Oman. Design/methodology/approach - The study was conducted with 223 students of tourism studies who were selected on simple random sampling basis and were contacted through a well-defined questionnaire. Findings - The study reveals that the factors like non-discrimination of gender, promotion opportunities and physical working conditions play a crucial role in motivating students to take up tourism-related career. The empirical results also reveal that the high risk of accidents, non-tourism spouse preferences and Omani traditional values discourage tourism. Thus, a natural growth toward setting up of such tourism-related entrepreneurial activities is thwarted. Research limitations/implications - The study was restricted to undergraduate students of tourism studies in and around Muscat, Oman. The study could be extended to know the insight of the personnel involved in the entire tourism sector in Oman. Practical implications - The study demonstrates that there is a strong association between the motivating factors and the various reasons that encourage studying tourism. The main factors impeding entrepreneurship tourism are the insufficiency of capital, lack of awareness about the ongoing programmes as well as the lack of entrepreneurial skills. Social implications - There exists necessity for the government and the related sponsoring institutions to create an ecosystem that facilitates and encourages tourism entrepreneurs. This will in turn help in the process of diversifying Oman’s future economy toward tourism. Originality/value - Very few studies have examined the entrepreneurship tourism in Oman for sustainable development, and it is a first-hand study of its kind. |
topic |
Factors impeding tourism entrepreneurship Omani tourism students’ perceptions Role of tourism for sustainable economic development of Oman Tourism entrepeneurship in Oman Tourism in Oman |
url |
https://www.emeraldinsight.com/doi/pdfplus/10.1108/JWAM-06-2016-0008 |
work_keys_str_mv |
AT firdouserahmankhan futureproofingoftourismentrepreneurshipinomanchallengesandprospects AT jayashreekrishnamurthy futureproofingoftourismentrepreneurshipinomanchallengesandprospects |
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