Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates
The main research question was to what extent are employers satisfied with students’ education in public relations (PR), which they rated with average grade. The professional knowledge formally taught at universities is not a crucial factor for getting a job in public relations in Croatia. Employers...
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DOBA Business School Maribor
2019-05-01
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Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-7 |
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doaj-9ef1c4f3c46a4b8197c286fd814123712020-11-25T03:48:51ZdeuDOBA Business School MariborMednarodno Inovativno Poslovanje1855-61752019-05-011116171doi.org/10.32015/JIMB/2019-11-1-7Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or GraduatesBoris Hajoš0VERN' University Zagreb, CroatiaThe main research question was to what extent are employers satisfied with students’ education in public relations (PR), which they rated with average grade. The professional knowledge formally taught at universities is not a crucial factor for getting a job in public relations in Croatia. Employers as more important factors rate personal and social competences (74%), student's personality (56%) and experience in PR (55%) whereas professional knowledge is on the fourth place (37%). Employers claim most important qualities for students are good writing and reading skills, verbal and presentation skills and teamwork skills (social intelligence and interpersonal skills). In employers’ opinion graduate PR students are more capable to work in profession than undergraduates. University curricula are not in line with the needs of the labour market, given that 18% of employers said that they teach students insufficiently and 97% that PR students require further training at work.https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-7public relationsemployers’ perceptionknowledge and skillsstudentscooperation of employers |
collection |
DOAJ |
language |
deu |
format |
Article |
sources |
DOAJ |
author |
Boris Hajoš |
spellingShingle |
Boris Hajoš Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates Mednarodno Inovativno Poslovanje public relations employers’ perception knowledge and skills students cooperation of employers |
author_facet |
Boris Hajoš |
author_sort |
Boris Hajoš |
title |
Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates |
title_short |
Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates |
title_full |
Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates |
title_fullStr |
Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates |
title_full_unstemmed |
Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates |
title_sort |
croatian employers' perception of the knowledge, skills and competencies of pr students or graduates |
publisher |
DOBA Business School Maribor |
series |
Mednarodno Inovativno Poslovanje |
issn |
1855-6175 |
publishDate |
2019-05-01 |
description |
The main research question was to what extent are employers satisfied with students’ education in public relations (PR), which they rated with average grade. The professional knowledge formally taught at universities is not a crucial factor for getting a job in public relations in Croatia. Employers as more important factors rate personal and social competences (74%), student's personality (56%) and experience in PR (55%) whereas professional knowledge is on the fourth place (37%). Employers claim most important qualities for students are good writing and reading skills, verbal and presentation skills and teamwork skills (social intelligence and interpersonal skills). In employers’ opinion graduate PR students are more capable to work in profession than undergraduates. University curricula are not in line with the needs of the labour market, given that 18% of employers said that they teach students insufficiently and 97% that PR students require further training at work. |
topic |
public relations employers’ perception knowledge and skills students cooperation of employers |
url |
https://journal.doba.si/OJS/index.php/jimb/article/view/2019-11-1-7 |
work_keys_str_mv |
AT borishajos croatianemployersperceptionoftheknowledgeskillsandcompetenciesofprstudentsorgraduates |
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