Strategic reference points, risk and strategic choices in small and medium-sized enterprises

Strategic reference points, risk and strategic choices in small and medium-sized enterprises

This article presents a realistic view of the strategic process in small and medium-sized enterprises (SMEs). The study integrates prospect theory and strategic reference point theory: strategic choices depend on how the decision maker perceives the situation in relation to the reference and the ri...

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Bibliographic Details
Main Authors: Ana María García-Pérez, Vanessa Yanes-Estévez, Juan Ramón Oreja-Rodríguez
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2014-07-01
Series:Journal of Business Economics and Management
Subjects:
Strategic reference point
strategic risk
strategic choice
Rasch model
small and medium-sized enterprises
prospect theory
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/3032

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