The Strategic Priorities for Strengthening the Financial Security of the PJSC «Ukrtelekom»

• Main Authors: Babets Iryna G., Ruda Olga I., Ruda Iryna I.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2019-03-01
• Series: Bìznes Inform
• Subjects: financial security; threats; telecommunication services; strategic priorities; prognostic scenarios
• Online Access: http://www.business-inform.net/export_pdf/business-inform-2019-3_0-pages-182_191.pdf

The article assesses the level of financial security of enterprise in the telecommunication industry and analyzes its dynamics in 2013–2017. The key threats to the activity of the PJSC «Ukrtelekom» and their influence on the change of the integral index of financial security of the enterprise are defined. Prognostic scenarios of changes in sales profitability, net income and net profit of the enterprise are developed in accordance with the criteria of economic security. Strategic priorities, goals and objectives of strengthening the financial security of the enterprise are substantiated. The basic instruments of realization of strategic priorities are defined as follows: increase of profitability on the basis of preserving the subscriber base of stationary telephony and growth of a share of the broadband Internet access services market; optimization of the price-quality ratio; promotion of sales of converged services. On the basis of the prognostic scenarios, criteria for achieving goals within strategic priorities have been determined.