Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis
Tourism has been recognized as an important economic sector, requiring a high degree of involvement from the entrepreneurial sector to diversify tourism products and services to meet increasing demand. Tourism is often considered a tool for economic development and a strategy to improve the liveliho...
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doaj-9f577fcff4674464b8b405241b3ecbe92020-11-24T23:05:05ZengMDPI AGSustainability2071-10502018-01-0110231510.3390/su10020315su10020315Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network AnalysisBirendra KC0Duarte B. Morais1Erin Seekamp2Jordan W. Smith3M. Nils Peterson4Department of Hospitality and Tourism Management, University of North Texas, Denton, TX 76203, USADepartment of Parks, Recreation and Tourism Management, NC State University, Raleigh, NC 27695, USADepartment of Parks, Recreation and Tourism Management, NC State University, Raleigh, NC 27695, USADepartment of Environment and Society, Utah State University, Logan, UT 84322, USADepartment of Forestry and Environmental Resources, NC State University, Raleigh, NC 27695, USATourism has been recognized as an important economic sector, requiring a high degree of involvement from the entrepreneurial sector to diversify tourism products and services to meet increasing demand. Tourism is often considered a tool for economic development and a strategy to improve the livelihoods of rural citizens. Specifically, nature-based tourism, such as wildlife tourism, is growing faster than tourism in general, providing a myriad of opportunities for small-scale entrepreneurial engagement. However, several obstacles exist for these small-scale tourism enterprises, such as a lack of social capital. This study examined a network of wildlife tourism microentrepreneurs for bonding and bridging forms of social capital using a social network analysis approach, where bonding and bridging social capital have their own interpretation. Thirty-seven in-person interviews were conducted with wildlife tourism microentrepreneurs from North Carolina’s Pamlico Sound Region. The study revealed that microentrepreneurs interacted with each other in a bridging network structure. The ability to reciprocate with other members of the network was essential for business success. The results identified four key bridging ties connecting potential sub-groups in the network, connected to each other in a redundant fashion. We concluded that the formation of a bridging network structure was a function of entrepreneurial phenomena that may not promote a highly trusted, well-connected network. The findings and implications are further discussed in the paper.http://www.mdpi.com/2071-1050/10/2/315wildlife tourismmicroentrepreneurshipsocial capitalbondingbridgingsocial network analysis |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Birendra KC Duarte B. Morais Erin Seekamp Jordan W. Smith M. Nils Peterson |
spellingShingle |
Birendra KC Duarte B. Morais Erin Seekamp Jordan W. Smith M. Nils Peterson Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis Sustainability wildlife tourism microentrepreneurship social capital bonding bridging social network analysis |
author_facet |
Birendra KC Duarte B. Morais Erin Seekamp Jordan W. Smith M. Nils Peterson |
author_sort |
Birendra KC |
title |
Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis |
title_short |
Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis |
title_full |
Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis |
title_fullStr |
Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis |
title_full_unstemmed |
Bonding and Bridging Forms of Social Capital in Wildlife Tourism Microentrepreneurship: An Application of Social Network Analysis |
title_sort |
bonding and bridging forms of social capital in wildlife tourism microentrepreneurship: an application of social network analysis |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2018-01-01 |
description |
Tourism has been recognized as an important economic sector, requiring a high degree of involvement from the entrepreneurial sector to diversify tourism products and services to meet increasing demand. Tourism is often considered a tool for economic development and a strategy to improve the livelihoods of rural citizens. Specifically, nature-based tourism, such as wildlife tourism, is growing faster than tourism in general, providing a myriad of opportunities for small-scale entrepreneurial engagement. However, several obstacles exist for these small-scale tourism enterprises, such as a lack of social capital. This study examined a network of wildlife tourism microentrepreneurs for bonding and bridging forms of social capital using a social network analysis approach, where bonding and bridging social capital have their own interpretation. Thirty-seven in-person interviews were conducted with wildlife tourism microentrepreneurs from North Carolina’s Pamlico Sound Region. The study revealed that microentrepreneurs interacted with each other in a bridging network structure. The ability to reciprocate with other members of the network was essential for business success. The results identified four key bridging ties connecting potential sub-groups in the network, connected to each other in a redundant fashion. We concluded that the formation of a bridging network structure was a function of entrepreneurial phenomena that may not promote a highly trusted, well-connected network. The findings and implications are further discussed in the paper. |
topic |
wildlife tourism microentrepreneurship social capital bonding bridging social network analysis |
url |
http://www.mdpi.com/2071-1050/10/2/315 |
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