Social media marketing
Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments; listing the guidelines for developing a successful...
Main Authors: | Krstić Ana, Đurđević Biljana |
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2017-01-01
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Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711704254K.pdf |
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