Brand Management of Catholic Church in Poland

Building the brand of the Catholic Church is an area that is little explored in the literature on the subject. This issue turns out to be a very controversial area due to the nature of the activities and the sphere in which these activities are to be performed (marketing, ethics, religion, and faith...

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Bibliographic Details
Main Authors: Grzegorz Ignatowski, Łukasz Sułkowski, Robert Seliga
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Religions
Subjects:
Online Access:https://www.mdpi.com/2077-1444/11/11/607