Analysis of intention to purchase travel on the Web

Analysis of intention to purchase travel on the Web

The Internet’s role in global market development merits more extensive research, which is especially true for Spain’s tourism industry because of its contribution to the national economy. The Web’s intangible nature also makes it the most effective distribution channel. To help companies differe...

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Bibliographic Details
Main Authors: German Gemar, Ismael P. Soler, Laura Melendez
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2019-01-01
Series:Tourism & Management Studies
Subjects:
cluster analysis
e-commerce
purchase of trips
purchase intention
integrated model
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1137/pdf_124

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