Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots

Resilience and Anti-Stress during COVID-19 Isolation in Spain: An Analysis through Audiovisual Spots

This study analyses broadcasted advertising spots during the COVID-19 isolation period in Spain. It aims to identify the narrative communicative resources and messages spread by companies/brands under the background of a global pandemic, where a common pattern highlighting the social function of bra...

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Bibliographic Details
Main Authors: Fernando Olivares-Delgado, Patricia P. Iglesias-Sánchez, María Teresa Benlloch-Osuna, Carlos de las Heras-Pedrosa, Carmen Jambrino-Maldonado
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:International Journal of Environmental Research and Public Health
Subjects:
COVID-19
coronavirus
isolation
confinement
resilience
stress
Online Access:https://www.mdpi.com/1660-4601/17/23/8876

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