The Role of Customers’ Relationship Orientation in Perceiving Relational Benefits
Objective: According to the relationship benefits approach, companies are required to provide relationship benefits to the customers in order to build and maintain the relationships, which is costly and time consuming in practice. But, the main question is whether the customers whose level of relati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_80143_92edc2455a08d1cd60d9980786560734.pdf |