Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan
Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population...
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Universitas Proklamasi 45 Yogyakarta
2020-12-01
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Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/633 |
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doaj-a1c87060668b4908b7130be0641688432021-09-22T14:51:16ZengUniversitas Proklamasi 45 YogyakartaJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship2089-550X2527-66382020-12-0110111412710.30588/jmp.v10i1.633491Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo PedanWita Marantika0Sarsono Sarsono1Universitas Islam Batik, Surakarta, Central JavaUniversitas Islam Batik, Surakarta, Central JavaMarketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population in this study is the visitors of Amigo Pedan with a sample of 91 respondents. The sampling technique used in this study was incidental sampling. Primary data was collected using questionnaires. This study used multiple linear regression analysis. The results of this research showed that product quality, word of mouth, and store image have significant and positive effects on purchasing decisions in the store, simultaneously. But, only the word of mouth has a significant effect on customers’ purchasing decisions in the store, partially.https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/633product qualityword of mouthstore imagepurchasing decision |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Wita Marantika Sarsono Sarsono |
spellingShingle |
Wita Marantika Sarsono Sarsono Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship product quality word of mouth store image purchasing decision |
author_facet |
Wita Marantika Sarsono Sarsono |
author_sort |
Wita Marantika |
title |
Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan |
title_short |
Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan |
title_full |
Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan |
title_fullStr |
Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan |
title_full_unstemmed |
Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan |
title_sort |
pengaruh kualitas produk, word of mouth, dan store image terhadap keputusan pembelian: studi pada pengunjung toko amigo pedan |
publisher |
Universitas Proklamasi 45 Yogyakarta |
series |
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
issn |
2089-550X 2527-6638 |
publishDate |
2020-12-01 |
description |
Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population in this study is the visitors of Amigo Pedan with a sample of 91 respondents. The sampling technique used in this study was incidental sampling. Primary data was collected using questionnaires. This study used multiple linear regression analysis. The results of this research showed that product quality, word of mouth, and store image have significant and positive effects on purchasing decisions in the store, simultaneously. But, only the word of mouth has a significant effect on customers’ purchasing decisions in the store, partially. |
topic |
product quality word of mouth store image purchasing decision |
url |
https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/633 |
work_keys_str_mv |
AT witamarantika pengaruhkualitasprodukwordofmouthdanstoreimageterhadapkeputusanpembelianstudipadapengunjungtokoamigopedan AT sarsonosarsono pengaruhkualitasprodukwordofmouthdanstoreimageterhadapkeputusanpembelianstudipadapengunjungtokoamigopedan |
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