RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET

RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET

The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions fo...

Full description

Bibliographic Details
Main Authors: N. Zemlyanskaya, N. Kazakova, V. Kolosova
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2018-04-01
Series:Вестник университета
Subjects:
educational services
education market
marketing in education
human capital
pricing methods
Online Access:https://vestnik.guu.ru/jour/article/view/992

Similar Items

Similar Items