The Infographics Assignment: A Qualitative Study of Students’ and Professionals’ Perspectives

• Main Authors: Tiffany Derville Gallicano, Daradirek “Gee” Ekachai, Karen Freberg
• Format: Article
• Language: English
• Published: Insitute for Public Relations 2014-12-01
• Series: Public Relations Journal
• Online Access: https://prjournal.instituteforpr.org/wp-content/uploads/2014GallicanoEkachaiFreberg.pdf

In the evolving digital landscape, educators can consider adopting emerging tactics to prepare students for the workplace. One of these tactics, the infographic, incorporates storytelling characteristics by presenting synthesized knowledge and data in a visual way (Fernando, 2012). Through five focus groups with 37 students at three universities and interviews with 15 public relations professionals from various workplace settings, we explored strategies for teaching the infographics assignment and documented learning outcomes. This study also describes the characteristics of strong infographics, which could be of interest to public relations professionals.