TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS

TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS

The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogativ...

Full description

Bibliographic Details
Main Authors: Geysler Rogis Flor Bertolini, Loreni Teresinha Brandalise, Claudio Antonio Rojo, Álvaro Guillermo Rojas Lezana
Format: Article
Language:Portuguese
Published: Faculdades Metropolitanas Unidas 2013-08-01
Series:Revista Metropolitana de Sustentabilidade
Subjects:
Valor
Compra
Preço
Produtos ecológicos
Online Access:http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/191
Description
Summary:The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogative model. The proposed tool consists of two steps; the first is to check the value and purchasing preference of consumers towards environmentally friendly products. The second step is the simulation of supply environmentally friendly product to consumers. Based on the results, showing whether or not consumers will buy the product eco-organizations will obtain relevant information for decision making.
ISSN:2318-3233

Similar Items