TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS

TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS

The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogativ...

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Bibliographic Details
Main Authors: Geysler Rogis Flor Bertolini, Loreni Teresinha Brandalise, Claudio Antonio Rojo, Álvaro Guillermo Rojas Lezana
Format: Article
Language:Portuguese
Published: Faculdades Metropolitanas Unidas 2013-08-01
Series:Revista Metropolitana de Sustentabilidade
Subjects:
Valor
Compra
Preço
Produtos ecológicos
Online Access:http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/191
id doaj-a254d179a8fa4a3b90ead9f234280b23
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spelling doaj-a254d179a8fa4a3b90ead9f234280b232020-11-24T23:47:34ZporFaculdades Metropolitanas UnidasRevista Metropolitana de Sustentabilidade2318-32332013-08-0131115133172TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTSGeysler Rogis Flor Bertolini0Loreni Teresinha Brandalise1Claudio Antonio Rojo2Álvaro Guillermo Rojas Lezana3Universidade Estadual do Oeste do Paraná (UNIOESTE)Universidade Estadual do Oeste do Paraná (UNIOESTE)Universidade Estadual do Oeste do Paraná (UNIOESTE)Universidade Federal de Santa Catarina (UFSC)The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogative model. The proposed tool consists of two steps; the first is to check the value and purchasing preference of consumers towards environmentally friendly products. The second step is the simulation of supply environmentally friendly product to consumers. Based on the results, showing whether or not consumers will buy the product eco-organizations will obtain relevant information for decision making.http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/191ValorCompraPreçoProdutos ecológicos
collection DOAJ
language Portuguese
format Article
sources DOAJ
author Geysler Rogis Flor Bertolini
Loreni Teresinha Brandalise
Claudio Antonio Rojo
Álvaro Guillermo Rojas Lezana
spellingShingle Geysler Rogis Flor Bertolini
Loreni Teresinha Brandalise
Claudio Antonio Rojo
Álvaro Guillermo Rojas Lezana
TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
Revista Metropolitana de Sustentabilidade
Valor
Compra
Preço
Produtos ecológicos
author_facet Geysler Rogis Flor Bertolini
Loreni Teresinha Brandalise
Claudio Antonio Rojo
Álvaro Guillermo Rojas Lezana
author_sort Geysler Rogis Flor Bertolini
title TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
title_short TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
title_full TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
title_fullStr TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
title_full_unstemmed TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
title_sort tool for value identification and consumer willingness to purchase green products
publisher Faculdades Metropolitanas Unidas
series Revista Metropolitana de Sustentabilidade
issn 2318-3233
publishDate 2013-08-01
description The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogative model. The proposed tool consists of two steps; the first is to check the value and purchasing preference of consumers towards environmentally friendly products. The second step is the simulation of supply environmentally friendly product to consumers. Based on the results, showing whether or not consumers will buy the product eco-organizations will obtain relevant information for decision making.
topic Valor
Compra
Preço
Produtos ecológicos
url http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/191
work_keys_str_mv AT geyslerrogisflorbertolini toolforvalueidentificationandconsumerwillingnesstopurchasegreenproducts
AT loreniteresinhabrandalise toolforvalueidentificationandconsumerwillingnesstopurchasegreenproducts
AT claudioantoniorojo toolforvalueidentificationandconsumerwillingnesstopurchasegreenproducts
AT alvaroguillermorojaslezana toolforvalueidentificationandconsumerwillingnesstopurchasegreenproducts
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