TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS
The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogativ...
Main Authors: | , , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Faculdades Metropolitanas Unidas
2013-08-01
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Series: | Revista Metropolitana de Sustentabilidade |
Subjects: | |
Online Access: | http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/191 |