| Summary: | The concept of landscape overcame the object related to acquire new values, as significant. Inorder to study its characteristics, with a semantic profile, one reviews the theory of communication, from the perceptive instances to the applications of the theory of meanings. One concludes that the landscape is not an objective entity, independent from the man that percieves it, that thinks it, that imagines it, that constructs it. That is why the semiotic nexus is so important. The landscape speaks by means of its distances and volumes: by its brightness and shadows, by its colours, its shapes and contours; by its perfumes and flavours; by its sharp edges, tops, smothnesses and rugosities; by its noise4s and its music. But it also speaks by what men want it to say; by the script that gives it power; by the script that the mass communication media create for it.
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