CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE
Corporate Entrepreneurship creates the environment where preparation (engaged employees that own knowhow and resources) meets opportunity (generated by the current business environment where corporations perform their activities). The current paper aims to identify to what extent corporate entrepr...
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Academica Brâncuşi
2017-11-01
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Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/30_Feraru.pdf |
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doaj-a3423265824d4b989c703fbb27ee866f2020-11-24T23:59:46ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie 1844-70071844-70072017-11-011special issue213219CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGEGRAȚIELA MIHAELA FERARU0THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIESCorporate Entrepreneurship creates the environment where preparation (engaged employees that own knowhow and resources) meets opportunity (generated by the current business environment where corporations perform their activities). The current paper aims to identify to what extent corporate entrepreneurship enables the pursuit and exploitation of business opportunities in order to maintain competitive position by focusing on the main implications and risks. During current times, the competitive landscape challenges corporations to focus on new initiatives in order to gain and maintain competitive advantage. Intense competition, as much as rapid technological progress, leads to industry-wide restructuring, challenging big companies to adapt. Corporations that seek quick wins realized that neither cost cutting nor mergers are enough to achieve short term goals or even to play the game. Not adapting generates the switch to an unintentional strategic decision to be out of business. Volatility of current environment has highlighted the need for companies to become entrepreneurial in order to capture (identify and value) the business opportunities. The need for innovation is not only a priority for start-ups; it is also a strategic goal for large companies. Creating new businesses within corporations is the challenge of the day in order to maintain a competitive position and to grow. http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/30_Feraru.pdfCorporate EntrepreneurshipInnovationOrganizationOpportunity exploitation. |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
GRAȚIELA MIHAELA FERARU |
spellingShingle |
GRAȚIELA MIHAELA FERARU CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie Corporate Entrepreneurship Innovation Organization Opportunity exploitation. |
author_facet |
GRAȚIELA MIHAELA FERARU |
author_sort |
GRAȚIELA MIHAELA FERARU |
title |
CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE |
title_short |
CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE |
title_full |
CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE |
title_fullStr |
CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE |
title_full_unstemmed |
CORPORATE ENTREPRENEURSHIP AS A MECHANISM TO TURN INNOVATION INTO COMPETITIVE ADVANTAGE |
title_sort |
corporate entrepreneurship as a mechanism to turn innovation into competitive advantage |
publisher |
Academica Brâncuşi |
series |
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
issn |
1844-7007 1844-7007 |
publishDate |
2017-11-01 |
description |
Corporate Entrepreneurship creates the environment where preparation (engaged employees that own knowhow
and resources) meets opportunity (generated by the current business environment where corporations perform
their activities). The current paper aims to identify to what extent corporate entrepreneurship enables the pursuit and
exploitation of business opportunities in order to maintain competitive position by focusing on the main implications
and risks. During current times, the competitive landscape challenges corporations to focus on new initiatives in order
to gain and maintain competitive advantage. Intense competition, as much as rapid technological progress, leads to
industry-wide restructuring, challenging big companies to adapt. Corporations that seek quick wins realized that
neither cost cutting nor mergers are enough to achieve short term goals or even to play the game. Not adapting
generates the switch to an unintentional strategic decision to be out of business. Volatility of current environment has
highlighted the need for companies to become entrepreneurial in order to capture (identify and value) the business
opportunities. The need for innovation is not only a priority for start-ups; it is also a strategic goal for large
companies. Creating new businesses within corporations is the challenge of the day in order to maintain a competitive
position and to grow. |
topic |
Corporate Entrepreneurship Innovation Organization Opportunity exploitation. |
url |
http://www.utgjiu.ro/revista/ec/pdf/2017-Volumul%201%20Special/30_Feraru.pdf |
work_keys_str_mv |
AT gratielamihaelaferaru corporateentrepreneurshipasamechanismtoturninnovationintocompetitiveadvantage |
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1725446213207064576 |