Is Cultural Environment a Determinant of Perceived Corporate Reputation?

Purpose – The purpose of this study is to determine the factors that consumers prioritize in the formation process of the organizational reputation perception and to determine the superiority of these factors to each other. Within this context, this study aims to bring a new and a cross-cultural pe...

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Bibliographic Details
Main Authors: Volkan Yüncü, Celil Koparal
Format: Article
Language:English
Published: Isarder 2021-06-01
Series:İşletme Araştırmaları Dergisi
Subjects:
AHP
Online Access:https://www.isarder.org/index.php/isarder/article/view/814