Impact of country of origin and country of brand origin on consumer attitude towards products
Increasing number of binational and hybrid products draws attention not only to the products’ country of origin (COO), but also to the country of brand origin (COBO). Although the impact of COO on consumers’ attitude towards products has been studied for decades, the COBO impact on consumer has bec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2009-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://mma.vgtu.lt/index.php/BTP/article/view/9085 |