The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism

The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism

In present, the tourism sector presents on a world scale, the most dynamic field of activity,tourism products and services, are constantly demanded by an increasing number of thepopulation, tourist attractiveness being a priority for the national economy. The aim of the study isto identify the needs...

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Main Author: Ștefan (Matei) Adriana
Format: Article
Language:English
Published: Ovidius University Press 2018-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
tourism
customer orientation
principle
quality management
efficiency
Online Access:http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/24-1.pdf
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spelling doaj-a4522aa06ee94d09bacc1996199d79e92020-11-24T21:43:12ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272018-01-01XVIII1405408The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in TourismȘtefan (Matei) Adriana0„Valahia” University in TargovisteIn present, the tourism sector presents on a world scale, the most dynamic field of activity,tourism products and services, are constantly demanded by an increasing number of thepopulation, tourist attractiveness being a priority for the national economy. The aim of the study isto identify the needs of today's client to develop and refine the "customer orientation" principle forbetter tourist efficiency and the impact on accommodation units. In order to ensure competitivenessby managing the company's resources, a full corollary has been achieved throughout the effortorientation enterprises. In the literature three concepts are used: marketing orientation, marketorientation and customer orientation.http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/24-1.pdftourismcustomer orientationprinciplequality managementefficiency
collection DOAJ
language English
format Article
sources DOAJ
author Ștefan (Matei) Adriana
spellingShingle Ștefan (Matei) Adriana
The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism
Ovidius University Annals: Economic Sciences Series
tourism
customer orientation
principle
quality management
efficiency
author_facet Ștefan (Matei) Adriana
author_sort Ștefan (Matei) Adriana
title The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism
title_short The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism
title_full The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism
title_fullStr The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism
title_full_unstemmed The "Customer Orientation" Principle – A Prerequisite for Increased Efficiency in Tourism
title_sort "customer orientation" principle – a prerequisite for increased efficiency in tourism
publisher Ovidius University Press
series Ovidius University Annals: Economic Sciences Series
issn 2393-3127
2393-3127
publishDate 2018-01-01
description In present, the tourism sector presents on a world scale, the most dynamic field of activity,tourism products and services, are constantly demanded by an increasing number of thepopulation, tourist attractiveness being a priority for the national economy. The aim of the study isto identify the needs of today's client to develop and refine the "customer orientation" principle forbetter tourist efficiency and the impact on accommodation units. In order to ensure competitivenessby managing the company's resources, a full corollary has been achieved throughout the effortorientation enterprises. In the literature three concepts are used: marketing orientation, marketorientation and customer orientation.
topic tourism
customer orientation
principle
quality management
efficiency
url http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/24-1.pdf
work_keys_str_mv AT stefanmateiadriana thecustomerorientationprincipleaprerequisiteforincreasedefficiencyintourism
AT stefanmateiadriana customerorientationprincipleaprerequisiteforincreasedefficiencyintourism
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