A methodological proposal to evaluate a city image through associative maps
The aim of this research was to introduce a simple, affordable, and easily applicable method to analyze the brand image of a city by using associative maps (Henderson, Iacobucci & Calder, 1998). Through the employment of both statistical and interpretative criteria, a consensus map is created, w...
Main Author: | Jose A. Martínez |
---|---|
Format: | Article |
Language: | English |
Published: |
Universidad del País Vasco (UPV/EHU)
2014-05-01
|
Series: | Management Letters/Cuadernos de Gestión |
Subjects: | |
Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2014&v=14&n=1&o=4 |
Similar Items
-
Assessing the differentiated contribution of city resources to city brand image
by: José Antonio Folgado-Fernández, et al.
Published: (2015-01-01) -
AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY
by: Arianis CHAN, et al.
Published: (2021-05-01) -
Influence of City Branding, Brand Identity, and Brand Image On Visiting Decision to Pekalongan City
by: Ujianto Purwanto, et al.
Published: (2017-03-01) -
Boosting city image for creation of a certain city brand
by: Shirvani-Dastgerdi Ahmadreza, et al.
Published: (2019-01-01) -
Mapping the Client’s Brand Associations Networks Using Brand Concept Map (BCM) Method. Case of Iranian Research Institute for Information Science and Technology (IranDoc)
by: Hamid Kazemi, et al.
Published: (2018-12-01)