The influence of store image on customer satisfaction: a case study of a shoe store

The influence of store image on customer satisfaction: a case study of a shoe store

Knowledge of customers' image of a store is an essential factor in the management of retail outlets. This article presents a case study of the effect of the image customers have of a shoe store on their satisfaction, based on a descriptive and quantitative survey, with the application of a stru...

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Bibliographic Details
Main Authors: Tarsis Souza Silva, Janaina de Moura Engracia Giraldi
Format: Article
Language:English
Published: FUCAPE Business School 2010-01-01
Series:BBR: Brazilian Business Review
Subjects:
store image
retailing
customer satisfaction
shoe sector
Online Access:http://www.redalyc.org/articulo.oa?id=123021648004

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