Approaches to the Implementation of Strategic Planning at Trade Enterprises

• Main Authors: Grynko Tetiana V., Androsova Iryna O.
• Format: Article
• Language: English
• Published: PH "INZHEK" 2020-12-01
• Series: Problemi Ekonomiki
• Subjects: development strategy; strategic planning; trade sector; wholesale and retail trade
• Online Access: https://www.problecon.com/export_pdf/problems-of-economy-2020-4_0-pages-146_154.pdf

The current situation in the commercial sector of Ukraine’s economy and changes that have taken place in commercial enterprises in Ukraine have been analyzed. The principles and methodical approaches have been suggested to introduce a system of strategic planning at enterprises functioning under conditions of developed market relations and unsteady economic environment; and to reveal the most effective tools of planning economic activity in the modern economic system. Factors of external and internal environment influencing the activity of enterprises have been defined. Today, the trade industry is undergoing significant changes due to the introduction of restrictions caused by the pandemic. The trade turnover indices of wholesale and retail enterprises in Ukraine for 2018–2020 show that wholesale trade has decreased in many sales areas. The growth of wholesale trade has only occurred in the following categories: trade in food, beverages and tobacco products (+9.75 %), trade in household goods (+6.57 %) and non-specialized wholesale trade (+0.73 %). Other areas had to reduce their turnover due to declining demand during the pandemic constraints. Retail trade, in its turn, increased its performance and brought income to enterprises, the Transcarpathian region being the only one to reduce (-9.49 %) the indices compared to the same period in 2019. The activity of commercial enterprises has also been analyzed, and approaches to introducing strategic planning at modern Ukrainian enterprises have been substantiated. The external and internal environment factors for the trade sector have been determined, and recommendations for implementing changes have been given. To solve these problems, it is necessary to develop a set of strategic planning measures to improve the state of Ukraine's trade sector. One of the first steps should be changing the development strategy for wholesale and retail enterprises, which will ensure the maintenance and development of an enterprise. Given the unstable situation in Ukraine’s economy and politics, alternative business development options should be designed, with consideration to possible changes.