Clustering Kruger National Park visitors based on interpretation

Clustering Kruger National Park visitors based on interpretation

Interpretation is considered to be an important educational tool that not only addresses visitors’ expectations but also contributes to national parks’ conservation purposes. This study segmented the Kruger National Park’s visitors based on expected interpretation services and revealed four clusters...

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Bibliographic Details
Main Authors: E. Botha, M. Saayman, M. Kruger
Format: Article
Language:English
Published: AOSIS 2016-06-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/62
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spelling doaj-a527300f06754a62b93e563555179b992021-02-02T02:08:12ZengAOSISSouth African Journal of Business Management2078-55852078-59762016-06-01472758810.4102/sajbm.v47i2.6248Clustering Kruger National Park visitors based on interpretationE. Botha0M. Saayman1M. Kruger2Department of Entrepreneurship, Supply Chain, Transport, Tourism and Logistics Management; School for Public and Operations Management; University of South AfricaTourism Research in Economic, Environs and Society; Faculty of Economic and Management Sciences; North West UniversityTourism Research in Economic, Environs and Society; Faculty of Economic and Management Sciences; North West UniversityInterpretation is considered to be an important educational tool that not only addresses visitors’ expectations but also contributes to national parks’ conservation purposes. This study segmented the Kruger National Park’s visitors based on expected interpretation services and revealed four clusters that differed based on their expected and experienced interpretation services as well as their motivational aspects. This study’s distinct contribution is the alternative segmentation approach which revealed the viability of the expected interpretation variable to use for ecotourism segmentation purposes. This study not only assists the Kruger National Park to appropriately address interpretation services but also aids other ecotourism destinations.https://sajbm.org/index.php/sajbm/article/view/62
collection DOAJ
language English
format Article
sources DOAJ
author E. Botha
M. Saayman
M. Kruger
spellingShingle E. Botha
M. Saayman
M. Kruger
Clustering Kruger National Park visitors based on interpretation
South African Journal of Business Management
author_facet E. Botha
M. Saayman
M. Kruger
author_sort E. Botha
title Clustering Kruger National Park visitors based on interpretation
title_short Clustering Kruger National Park visitors based on interpretation
title_full Clustering Kruger National Park visitors based on interpretation
title_fullStr Clustering Kruger National Park visitors based on interpretation
title_full_unstemmed Clustering Kruger National Park visitors based on interpretation
title_sort clustering kruger national park visitors based on interpretation
publisher AOSIS
series South African Journal of Business Management
issn 2078-5585
2078-5976
publishDate 2016-06-01
description Interpretation is considered to be an important educational tool that not only addresses visitors’ expectations but also contributes to national parks’ conservation purposes. This study segmented the Kruger National Park’s visitors based on expected interpretation services and revealed four clusters that differed based on their expected and experienced interpretation services as well as their motivational aspects. This study’s distinct contribution is the alternative segmentation approach which revealed the viability of the expected interpretation variable to use for ecotourism segmentation purposes. This study not only assists the Kruger National Park to appropriately address interpretation services but also aids other ecotourism destinations.
url https://sajbm.org/index.php/sajbm/article/view/62
work_keys_str_mv AT ebotha clusteringkrugernationalparkvisitorsbasedoninterpretation
AT msaayman clusteringkrugernationalparkvisitorsbasedoninterpretation
AT mkruger clusteringkrugernationalparkvisitorsbasedoninterpretation
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