Clustering Kruger National Park visitors based on interpretation
Interpretation is considered to be an important educational tool that not only addresses visitors’ expectations but also contributes to national parks’ conservation purposes. This study segmented the Kruger National Park’s visitors based on expected interpretation services and revealed four clusters...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2016-06-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/62 |