The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran
Background and objectives : Health tourism has drastically grown during the last decade as a form of specialized tourism. The development of this industry in Iran and Kermanshah requires attention to important factors such as marketing techniques, the performance of organizations and the surroundin...
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Tabriz University of Medical Sciences
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doaj-a5642025fbb64473bce44bfdc114974a2020-11-25T03:19:27ZfasTabriz University of Medical SciencesTaṣvīr-i salāmat2008-90582423-66402012-12-01331823DOH_96_20170520110539The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of IranSaeed Khani0Farnoosh Shafapey1Hossein Jabari Beyrami2M.A. in Executive Management, Treatment Management Finance Administrator of Social Security Organization of Kermanshah Province M.A. in Executive Management, Evaluation Administrator of Medical Institutions of Kermanshah Medical Sciences UniversityPhD in Health Services Management, Tabriz Health Services Research CenterBackground and objectives : Health tourism has drastically grown during the last decade as a form of specialized tourism. The development of this industry in Iran and Kermanshah requires attention to important factors such as marketing techniques, the performance of organizations and the surrounding environment situation. This study was designed and conducted to identify effective factors in attracting health tourists to Kermanshah Province. Material and Methods : In this descriptive-analytical research, the opinions of 70 major experts involved in health tourism of Kermanshah province were investigated using a researcher-made questionnaire in 2011. Descriptive statistical methods, diagrams, tables and SPSS Version 18 were used to display and analyze the data. Results : Cumulative frequency of responses with “much” and “very much” to the questions related to hypothesis one (the performance of the organizations related to health tourist attraction to the province), hypothesis two (marketing mix with health tourists to the province) and hypothesis three (the situation of surrounding environment of the province) were 95.%, 98.%, and 94.3 %, respectively. Thus, marketing factors, the performance of related organizations and the surrounding environment situation of the province are respectively the priorities in the prioritization among these three hypotheses. These findings are nearly in a similar line with several recent findings in Iran and the world. Conclusion : The prioritization of the mentioned factors in the hypotheses showed that effort for the development of the factors related to marketing mix should be placed in the highest priority in comparison with the other factors in Kermanshah province.https://doh.tbzmed.ac.ir/PDF/doh-48.pdfhealth tourismmarketing mixenvironment situation |
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DOAJ |
language |
fas |
format |
Article |
sources |
DOAJ |
author |
Saeed Khani Farnoosh Shafapey Hossein Jabari Beyrami |
spellingShingle |
Saeed Khani Farnoosh Shafapey Hossein Jabari Beyrami The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran Taṣvīr-i salāmat health tourism marketing mix environment situation |
author_facet |
Saeed Khani Farnoosh Shafapey Hossein Jabari Beyrami |
author_sort |
Saeed Khani |
title |
The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran |
title_short |
The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran |
title_full |
The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran |
title_fullStr |
The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran |
title_full_unstemmed |
The Identification and Prioritization of Effective Factors in Attracting Health Tourists to Kermanshah Province-West of Iran |
title_sort |
identification and prioritization of effective factors in attracting health tourists to kermanshah province-west of iran |
publisher |
Tabriz University of Medical Sciences |
series |
Taṣvīr-i salāmat |
issn |
2008-9058 2423-6640 |
publishDate |
2012-12-01 |
description |
Background and objectives : Health tourism has drastically grown during the last decade as a form of specialized tourism. The development of this industry in Iran and Kermanshah requires attention to important factors such as marketing techniques, the performance of organizations and the surrounding environment situation. This study was designed and conducted to identify effective factors in attracting health tourists to Kermanshah Province. Material and Methods : In this descriptive-analytical research, the opinions of 70 major experts involved in health tourism of Kermanshah province were investigated using a researcher-made questionnaire in 2011. Descriptive statistical methods, diagrams, tables and SPSS Version 18 were used to display and analyze the data. Results : Cumulative frequency of responses with “much” and “very much” to the questions related to hypothesis one (the performance of the organizations related to health tourist attraction to the province), hypothesis two (marketing mix with health tourists to the province) and hypothesis three (the situation of surrounding environment of the province) were 95.%, 98.%, and 94.3 %, respectively. Thus, marketing factors, the performance of related organizations and the surrounding environment situation of the province are respectively the priorities in the prioritization among these three hypotheses. These findings are nearly in a similar line with several recent findings in Iran and the world. Conclusion : The prioritization of the mentioned factors in the hypotheses showed that effort for the development of the factors related to marketing mix should be placed in the highest priority in comparison with the other factors in Kermanshah province. |
topic |
health tourism marketing mix environment situation |
url |
https://doh.tbzmed.ac.ir/PDF/doh-48.pdf |
work_keys_str_mv |
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