The Effect of Social Media on Sports Marketing: Konyaspor Football Club Case
Purpose – The objective of this study is to examine the effect of social media on sports marketing. Design/methodology/approach – The data of this research have been collected through questionnaire method. The research population was formed by the followers of the club's social media pages. In...
Main Authors: | Esen Şahin, M. Tahir Demirsel, Abdullahi Ahmed Adam |
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Format: | Article |
Language: | English |
Published: |
Isarder
2021-06-01
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Series: | İşletme Araştırmaları Dergisi |
Subjects: | |
Online Access: | https://isarder.org/index.php/isarder/article/view/995 |
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