Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding

Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding

This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with com...

Full description

Bibliographic Details
Main Authors: Jad Melki, May Jabado
Format: Article
Language:English
Published: Cogitatio 2016-05-01
Series:Media and Communication
Subjects:
Arab media
framing terrorism
ISIS
mediated public diplomacy
mediated terrorism
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/432
id doaj-a57f65641f09446b8f286e3ac89f8ac0
record_format Article
spelling doaj-a57f65641f09446b8f286e3ac89f8ac02020-11-25T02:45:43ZengCogitatioMedia and Communication2183-24392016-05-01429210310.17645/mac.v4i2.432297Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and BrandingJad Melki0May Jabado1Department of Communication Arts, Lebanese American University, LebanonAnnenberg School of Communication and Journalism, University of South California, USAThis study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter foes.https://www.cogitatiopress.com/mediaandcommunication/article/view/432Arab mediaframing terrorismISISmediated public diplomacymediated terrorism
collection DOAJ
language English
format Article
sources DOAJ
author Jad Melki
May Jabado
spellingShingle Jad Melki
May Jabado
Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding
Media and Communication
Arab media
framing terrorism
ISIS
mediated public diplomacy
mediated terrorism
author_facet Jad Melki
May Jabado
author_sort Jad Melki
title Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding
title_short Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding
title_full Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding
title_fullStr Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding
title_full_unstemmed Mediated Public Diplomacy of the Islamic State in Iraq and Syria: The Synergistic Use of Terrorism, Social Media and Branding
title_sort mediated public diplomacy of the islamic state in iraq and syria: the synergistic use of terrorism, social media and branding
publisher Cogitatio
series Media and Communication
issn 2183-2439
publishDate 2016-05-01
description This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, and target stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help it ultimately recruit supporters and deter foes.
topic Arab media
framing terrorism
ISIS
mediated public diplomacy
mediated terrorism
url https://www.cogitatiopress.com/mediaandcommunication/article/view/432
work_keys_str_mv AT jadmelki mediatedpublicdiplomacyoftheislamicstateiniraqandsyriathesynergisticuseofterrorismsocialmediaandbranding
AT mayjabado mediatedpublicdiplomacyoftheislamicstateiniraqandsyriathesynergisticuseofterrorismsocialmediaandbranding
_version_ 1724760775644413952

Similar Items