Corporate Social Responsibility of Ukrainian tourist enterprises: identity, strategy and performance

Corporate Social Responsibility of Ukrainian tourist enterprises: identity, strategy and performance

This paper investigates the level of Corporate social responsibility (CSR) development of two groups of Ukrainian tourist enterprises (tour operators-franchisers and travel agencies-franchisees). The system of metrics has been proposed in order to justify CSR assessment and performance on the base o...

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Bibliographic Details
Main Authors: Iryna KUBAREVA, Olha MALIARCHUK, Nataliia POHUDA
Format: Article
Language:English
Published: Alexandru Ioan Cuza University of Iasi 2018-11-01
Series:Eastern Journal of European Studies
Subjects:
Corporate social responsibility (CSR)
tourist enterprises
stakeholder theory
CSR strategy
CSR performance
Online Access:http://ejes.uaic.ro/articles/EJES2018_0902_KUB.pdf

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