Bid-Aware Active Learning in Real-Time Bidding for Display Advertising
In Real-time Bidding (RTB) based display advertising, demand side platforms (DSPs) estimate the click-through rate (CTR) of each advertisement impression, and then decide whether and how much to bid based on the information of the user and the advertiser. Typically, when a new campaign is launched,...
Main Authors: | Shuhao Liu, Yong Yu |
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Format: | Article |
Language: | English |
Published: |
IEEE
2020-01-01
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Series: | IEEE Access |
Subjects: | |
Online Access: | https://ieeexplore.ieee.org/document/8937515/ |
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