QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS
On the saturated market area by the banking service offers, the interest rate isn’t certainly the only factor which determines the customers’ freedom choice between formal and informal because certainly it keeps in touch with the other factors such as the flexibility of loan terms is at stake unders...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Bucharest University of Economic Studies
2013-03-01
|
Series: | Business Excellence and Management |
Subjects: | |
Online Access: | http://beman.ase.ro/no31/3.pdf |
id |
doaj-a7ab277a8ef3466b935ab311bbfe0200 |
---|---|
record_format |
Article |
spelling |
doaj-a7ab277a8ef3466b935ab311bbfe02002021-04-02T19:15:18ZengBucharest University of Economic StudiesBusiness Excellence and Management2248-13542013-03-01312840QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS Romaniţa Valentina IONESCU 0Lucreţia Mariana CONSTANTINESCU 1Valahia University, Târgovişte, Romania Valahia University, Târgovişte, Romania On the saturated market area by the banking service offers, the interest rate isn’t certainly the only factor which determines the customers’ freedom choice between formal and informal because certainly it keeps in touch with the other factors such as the flexibility of loan terms is at stake understanding of the customers’ habits and their expectations that are essential to understand their perception of the banking products quality. This paper aims the banks’ contribution to develop a process of financial inclusion of the target-groups of population based on the social responsibility of banks because, we consider that a sustained financial inclusion can be achieved only when the banks give high quality services focused to the customers’ or clients’ needs. The financial habits complexity of the target-customers and the deep connection between financial practices and codes of society, may promote to a vision about the financial services quality very unconventionally. The evaluation of financial services quality is very complex and the consumers/clients don’t always the same standard of the evaluation criteria, reason for which the banks must find a vector which proves to be the link between the prevention non-quality services and the customers’ satisfaction that determines their loyalty to the bank. Thus the performance on the market become the result of the Quality management implementation-vector that orientates the stakeholders towards client and environment and the mission of the bank as a responsible company will be full attend.http://beman.ase.ro/no31/3.pdfservices qualitysustainable responsibilitymarketing vision focus to clienttotal quality |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Romaniţa Valentina IONESCU Lucreţia Mariana CONSTANTINESCU |
spellingShingle |
Romaniţa Valentina IONESCU Lucreţia Mariana CONSTANTINESCU QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS Business Excellence and Management services quality sustainable responsibility marketing vision focus to client total quality |
author_facet |
Romaniţa Valentina IONESCU Lucreţia Mariana CONSTANTINESCU |
author_sort |
Romaniţa Valentina IONESCU |
title |
QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS |
title_short |
QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS |
title_full |
QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS |
title_fullStr |
QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS |
title_full_unstemmed |
QUALITY & CUSTOMER SATISFACTION IN THE MIDST OF THE CORPORATE RESPONSIBILITY OF BANKS |
title_sort |
quality & customer satisfaction in the midst of the corporate responsibility of banks |
publisher |
Bucharest University of Economic Studies |
series |
Business Excellence and Management |
issn |
2248-1354 |
publishDate |
2013-03-01 |
description |
On the saturated market area by the banking service offers, the interest rate isn’t certainly the only factor which determines the customers’ freedom choice between formal and informal because certainly it keeps in touch with the other factors such as the flexibility of loan terms is at stake understanding of the customers’ habits and their expectations that are essential to understand their perception of the banking products quality. This paper aims the banks’ contribution to develop a process of financial inclusion of the target-groups of population based on the social responsibility of banks because, we consider that a sustained financial inclusion can be achieved only when the banks give high quality services focused to the customers’ or clients’ needs. The financial habits complexity of the target-customers and the deep connection between financial practices and codes of society, may promote to a vision about the financial services quality very unconventionally. The evaluation of financial services quality is very complex and the consumers/clients don’t always the same standard of the evaluation criteria, reason for which the banks must find a vector which proves to be the link between the prevention non-quality services and the customers’ satisfaction that determines their loyalty to the bank. Thus the performance on the market become the result of the Quality management implementation-vector that orientates the stakeholders towards client and environment and the mission of the bank as a responsible company will be full attend. |
topic |
services quality sustainable responsibility marketing vision focus to client total quality |
url |
http://beman.ase.ro/no31/3.pdf |
work_keys_str_mv |
AT romanitavalentinaionescu qualitycustomersatisfactioninthemidstofthecorporateresponsibilityofbanks AT lucretiamarianaconstantinescu qualitycustomersatisfactioninthemidstofthecorporateresponsibilityofbanks |
_version_ |
1721549304776097792 |