Exploring a Process Model for Stakeholder Management
This paper expands stakeholder management practice by incorporating concepts from the issues management process model. Based on Jones and Chase’s issuesprocess model, this study provides a comprehensive three-step stakeholder management process: (1) stakeholder identification and analysis, (2) de...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2015-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2016v09n04PatkLee.pdf |
| Summary: | This paper expands stakeholder management practice by incorporating concepts
from the issues management process model. Based on Jones and Chase’s issuesprocess
model, this study provides a comprehensive three-step stakeholder
management process: (1) stakeholder identification and analysis, (2) development
and implementation of stakeholder management strategies, and (3) stakeholder
management evaluation. From a practical point of view, the stakeholder identification
step helps organizations picture what types of reactions or attacks will occur in the
near future. In addition, stakeholder analysis allows organizations to enlist salient
stakeholders and offers a practical initiation into stakeholder management. The
criteria for stakeholder identification and analysis in this model can provide practical
guidelines for ongoing brainstorming drills within organizations to determine which
stakeholders should be engaged. Furthermore, an organization’s stakeholder
management strategies are created and selected according to stakeholder
categories on the basis of types and priorities. This cyclical process can motivate
organizations to continue their implementation and evaluation, which will lead to an
effective and efficient issues management process that can result in the construction
of a better society. |
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| ISSN: | 1942-4604 1942-4604 |