Exploring a Process Model for Stakeholder Management

• Main Authors: Hyun Soon Park, Yun Hee Lee
• Format: Article
• Language: English
• Published: Insitute for Public Relations 2015-12-01
• Series: Public Relations Journal
• Online Access: https://prjournal.instituteforpr.org/wp-content/uploads/2016v09n04PatkLee.pdf

This paper expands stakeholder management practice by incorporating concepts from the issues management process model. Based on Jones and Chase’s issuesprocess model, this study provides a comprehensive three-step stakeholder management process: (1) stakeholder identification and analysis, (2) development and implementation of stakeholder management strategies, and (3) stakeholder management evaluation. From a practical point of view, the stakeholder identification step helps organizations picture what types of reactions or attacks will occur in the near future. In addition, stakeholder analysis allows organizations to enlist salient stakeholders and offers a practical initiation into stakeholder management. The criteria for stakeholder identification and analysis in this model can provide practical guidelines for ongoing brainstorming drills within organizations to determine which stakeholders should be engaged. Furthermore, an organization’s stakeholder management strategies are created and selected according to stakeholder categories on the basis of types and priorities. This cyclical process can motivate organizations to continue their implementation and evaluation, which will lead to an effective and efficient issues management process that can result in the construction of a better society.