Customer Relationship Marketing in Martial Arts
The present paper reviews good practices in modern management and marketing for sports clubs, especially in the Martial Arts. Objectives: to study how modern management and especially marketing should impact the development of martial arts clubs in Romania, by comparison to good practices identifi...
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| Format: | Article |
| Language: | English |
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Danubius University
2021-06-01
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| Series: | EIRP Proceedings |
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| Online Access: | https://dp.univ-danubius.ro/index.php/EIRP/article/view/155/204 |
| Summary: | The present paper reviews good practices in modern management and marketing for sports clubs,
especially in the Martial Arts. Objectives: to study how modern management and especially marketing should
impact the development of martial arts clubs in Romania, by comparison to good practices identified in the
USA. Prior Work: most available data is from USA, and relevant literature has been thoroughly reviewed, with
an emphasis on modern marketing practices; Approach: for the purpose of clearly identifying marketing and
management influence, a survey has been submitted to all known martial arts clubs registered in Romania;
Results: survey results highlight the importance of modern marketing in attracting new practitioners, while
modern management should make the sports activity lucrative and profitable; Implications: present findings
and their interpretation are meant to provide academics and researchers with a foundation for further studies, as
well as to send a signal to the policy-makers in charge; Value: according to our knowledge, this is the first
study on this subject in Romania, and its’ importance is relevant as a significant part of the health system and
policies. |
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| ISSN: | 2067-9211 2069-9344 |