Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation
This study aims to prove the research model about the relationship between customer satisfaction, revisit intention and words of mouth. The literature review used begins with marketing management, then the dynamics between the variables raised. The research method chosen is a quantitative approach;...
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doaj-a855ca80cd534584aa89386a0d0a4b152020-11-26T01:50:29ZengProfessional Muda Cendekia PublishingJournal of Business and Management Review2723-10972020-09-011318620710.47153/jbmr13.36202036Customer Satisfaction, Revisit Intention and Promoting Ferry TransportationHafiludin Usman0Andhik Kanitra1Anita Maharani2Master Program, Binus Business School, Bina Nusantara University, Hang Lekir I No. 6, Senayan Jakarta, IndonesiaMaster Program, Binus Business School, Bina Nusantara University, Hang Lekir I No. 6, Senayan Jakarta, IndonesiaMaster Program, Binus Business School, Bina Nusantara University, Hang Lekir I No. 6, Senayan Jakarta, IndonesiaThis study aims to prove the research model about the relationship between customer satisfaction, revisit intention and words of mouth. The literature review used begins with marketing management, then the dynamics between the variables raised. The research method chosen is a quantitative approach; the object of this research is at the Hunimua-Waipirit port, Maluku, Indonesia, and with a research sample of 75 people, then analyzed using SMART PLS. The results obtained indicate that customer satisfaction, words of mouth and revisit intention are related to one another. Customer satisfaction will affect revisit intention, customer satisfaction will affect words of mouth, and words of mouth affect revisit intention.https://profesionalmudacendekia.com/index.php/jbmr/article/view/36customer, satisfactionrevisit, intentionwords of mouth |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Hafiludin Usman Andhik Kanitra Anita Maharani |
spellingShingle |
Hafiludin Usman Andhik Kanitra Anita Maharani Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation Journal of Business and Management Review customer, satisfaction revisit, intention words of mouth |
author_facet |
Hafiludin Usman Andhik Kanitra Anita Maharani |
author_sort |
Hafiludin Usman |
title |
Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation |
title_short |
Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation |
title_full |
Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation |
title_fullStr |
Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation |
title_full_unstemmed |
Customer Satisfaction, Revisit Intention and Promoting Ferry Transportation |
title_sort |
customer satisfaction, revisit intention and promoting ferry transportation |
publisher |
Professional Muda Cendekia Publishing |
series |
Journal of Business and Management Review |
issn |
2723-1097 |
publishDate |
2020-09-01 |
description |
This study aims to prove the research model about the relationship between customer satisfaction, revisit intention and words of mouth. The literature review used begins with marketing management, then the dynamics between the variables raised. The research method chosen is a quantitative approach; the object of this research is at the Hunimua-Waipirit port, Maluku, Indonesia, and with a research sample of 75 people, then analyzed using SMART PLS. The results obtained indicate that customer satisfaction, words of mouth and revisit intention are related to one another. Customer satisfaction will affect revisit intention, customer satisfaction will affect words of mouth, and words of mouth affect revisit intention. |
topic |
customer, satisfaction revisit, intention words of mouth |
url |
https://profesionalmudacendekia.com/index.php/jbmr/article/view/36 |
work_keys_str_mv |
AT hafiludinusman customersatisfactionrevisitintentionandpromotingferrytransportation AT andhikkanitra customersatisfactionrevisitintentionandpromotingferrytransportation AT anitamaharani customersatisfactionrevisitintentionandpromotingferrytransportation |
_version_ |
1724414634898751488 |