The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar
Purpose – The study aimed to understand the factors that influence consuming international luxury brands in Qatar with considering 3 factors of the independent variables are affected by emotional decision based to purchase luxury brands (The Need of Uniqueness, Hedonism, and Conspicuousness) and 2...
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| Format: | Article |
| Language: | English |
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Isarder
2021-06-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://isarder.org/index.php/isarder/article/view/896 |