The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar

The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar

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Purpose – The study aimed to understand the factors that influence consuming international luxury brands in Qatar with considering 3 factors of the independent variables are affected by emotional decision based to purchase luxury brands (The Need of Uniqueness, Hedonism, and Conspicuousness) and 2...

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Bibliographic Details
Main Author: Mudallala Muhammed Mousa
Format: Article
Language:English
Published: Isarder 2021-06-01
Series:İşletme Araştırmaları Dergisi
Subjects:
Luxury Brands
Purchase Intention
Emotional Effect
Online Access:https://isarder.org/index.php/isarder/article/view/896

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