The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in Qatar

Purpose – The study aimed to understand the factors that influence consuming international luxury brands in Qatar with considering 3 factors of the independent variables are affected by emotional decision based to purchase luxury brands (The Need of Uniqueness, Hedonism, and Conspicuousness) and 2...

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Bibliographic Details
Main Author: Mudallala Muhammed Mousa
Format: Article
Published: Isarder 2021-06-01
Series:İşletme Araştırmaları Dergisi
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