The impact of the image of the organization in terms of the online communication paradigm

The impact of the image of the organization on the consumer of social media is growing strongly. Although, the release of a modern business pattern in the post-crisis economy leads to finding new interpretative ways of the relationship between the organization and the various categories of audience....

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Bibliographic Details
Main Authors: Diana Andreia HRISTACHE, Claudia Elena PAICU, Nilgün ISMAIL
Format: Article
Language:English
Published: General Association of Economists from Romania 2014-03-01
Series:Theoretical and Applied Economics
Subjects:
Online Access: http://store.ectap.ro/articole/963.pdf