B2B or B2C? Dutch approaches towards marketing and the consumer, 1945-1968, with particular attention to Heineken’s Brewery

B2B or B2C? Dutch approaches towards marketing and the consumer, 1945-1968, with particular attention to Heineken’s Brewery

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In this article I analyse how Dutch companies approached the consumers and marketing during the years 1945-1968, a period during which the Netherlands became a ‘consumer society’. In the first part I examine articles in the Dutch journal Tijdschrift voor Efficiëntie en Documentatie (ted, or Journal...

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Bibliographic Details
Main Author: Keetie Sluyterman
Format: Article
Language:English
Published: Open Journals 2017-09-01
Series:BMGN: Low Countries Historical Review
Subjects:
History
Low Countries
Netherlands
Belgium
consumption history
Online Access:https://bmgn-lchr.nl/article/view/6642

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