The Linkages between Entrepreneurial Orientation, Market Orientation toward MSMEs Performances

The Linkages between Entrepreneurial Orientation, Market Orientation toward MSMEs Performances

This paper examines the effect of entrepreneurial orientation on the performance of companies, with market orientation that consists of competitor orientation and customer orientation as the mediating variable. This research uses 100 samples of MSMEs in Sukoharjo Regency, Central Java Indonesia. The...

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Bibliographic Details
Main Authors: Ariyani Wahyu Wijayanti, Budi Wahyono, Muhammad Kholid Arif Rozaq
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2016-12-01
Series:Global Business and Finance Review
Subjects:
entrepreneurial orientation
market orientation
company’s performance
msme
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20161214162511-TY2F4.pdf

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