ANALISIS DAN KOMPARASI ALGORITMA NAÏVE BAYES DAN C4.5 UNTUK KLASIFIKASI LOYALITAS PELANGGAN MNC PLAY KOTA SEMARANG
Customer loyalty is an important factor to the survival of a company. The problem facting today is related to the descreasing number of customer loyalty that happened to PT MNC Play. If this is allowed to continue it is not impossible this will endanger the continuity of the company’s business. Ke...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Semarang
2021-01-01
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| Series: | Transformatika |
| Subjects: | |
| Online Access: | https://journals.usm.ac.id/index.php/transformatika/article/view/2541 |